Which Scion Models Will Join the Toyota Brand?
Designed and built to cater to a new-age crowd, the Scion brand found success with younger drivers looking for a refreshing style and fixed, affordable prices. With many younger drivers now looking for a higher degree of quality and reliability, Toyota has brought the Scion brand back into the fold. Beginning in August of 2016, you will start to see popular Scion models rebranded as Toyota models and joining the Gale Toyota inventory. Take a look at which Scion models will join the Toyota brand and how they have found success.
Keys to Success of the Scion Brand
Many car shoppers may look at this transition as the decline of Scion, though it seems much more like the prodigal son returning home and rejoining the family. With more than a million Scion models sold throughout its tenure, 70 percent of those buyers were new to Toyota and more than 50 percent were younger than 35 years old. The current Scion tC sports coupe has the lowest average buyer age of any vehicle in the industry at 29 years old. Equipped with sporty style and fixed price points, the Scion brand has undoubtedly found success.
For the 2017 model year, four Scion models will be rebranded as Toyota models and are expected to arrive by August 2016. Though we do not yet know what these models will be rebranded as, we do know which Scion models will join the Toyota model lineup. Filling a new role in the Toyota model lineup, the Scion FR-S will be a welcome addition for drivers who are looking for a sleek sports car with a 200-horsepower 2.0-liter engine under the hood and dynamic rear-wheel drive.
Joining the 2016 Toyota Corolla as a value-packed edition in the Toyota model lineup, the sporty Scion iA sedan blends frugal fuel economy and affordability. Priced at $17,595 and delivering 42 mpg on the highway, the Scion iA will save you money at the dealership and at the gas pump. Adding to the versatility of the Toyota brand, the Scion iM 5-door hatchback is a fun-to-drive model with an athletic 137 horsepower and 37 mpg on the highway.
Possibly the most anticipated addition to the Toyota stable is the Scion C-HR Concept. After making its debut at the recent L.A. Auto Show, the dynamic crossover will fit in nicely with the reinvigorated 2016 Toyota RAV4. An edgy style and a spirited performance are expected to highlight this new addition when it arrives at Toyota dealerships.
There are a lot of elements that have made the Toyota a flagship brand in the automotive industry, chief among them are quality, dependability and reliability. You can now add new-age designs and affordable price points to that list with the addition of popular Scion models to the Toyota stable. If you had been wondering which Scion models will join the Toyota brand, we have everything you need right here at Gale Toyota. For more information on what the Scion brand will bring to the table, contact the Gale Toyota sales team directly.