2015 Toyota Camry One Bold Choice Marketing Campaign
The 2015 Toyota Camry, America’s best-selling car for 13 straight years puts its focus on family with nearly every aspect of its design and in a unique campaign to highlight the influence that fathers have on their children. Toyota has teamed up with several NFL players and additional professional athletes in its One Bold Choice Leads to Another Campaign to highlight how fathers impact their children. The 2015 Toyota Camry One Bold Choice marketing campaign is composed of exclusive online content as well as two commercials, which will air during Super Bowl XLIX.
As America’s biggest cultural event, the Super Bowl will put the attention deserved to focus on the relationship between fathers and their children. This advertising campaign is about more than just selling cars and uses the Toyota Camry as a tool help to zero in on influential American culture. Take unique and closer look at the bold choices that fathers make on a daily basis, ranging from teaching kids about loving relationships to learning about sacrifice, work ethic, excellence and love throughout daily life.
Several pieces of online content will feature current and former NFL players as well as unknown fathers across the country. Tune in online and get fatherly advice and insight from former Super Bowl MVP quarterback Kurt Warner, former Washington Redskins linebacker LaVar Arrington as well as current NFL athletes Buffalo Bills running back Fred Jackson and all-pro Denver Broncos defensive end Demarcus Ware. Super Bowl commercials will feature a voiceover from the legendary Muhammad Ali and an appearance from paralympic medalist Amy Purdy.
Built around family-friendly principles, the 2015 Toyota Camry is an excellent everyday symbol that families can relate to in the 2015 Toyota Camry One Bold Choice marketing campaign. As a 2015 IIHS Top Safety Pick +, the Camry puts focus on the safety that you expect from any family vehicle. For more information on the Toyota Camry and other family-oriented Toyota models take a look at the Gale Toyota Blog and what Gale Toyota has to offer.